LUSH's transfer to Brazil Essay Example | Topics and Well Written Essays - 2500 words

LUSHs transfer to brazil-nut tree - Essay ExampleThe products include soaps, shampoos and hair conditioners, shower gel, bath bombs, face make, bubble bars, hand and ashes lotions for a variety of skin types. Lush in all its products uses essential oils, fruit and vegetables, honey and beeswax, and artificial ingredients. It is a public limited company and is a part of the personal cautiousness industry. Lush operates in more than 50 countries there ar some appropriate conditions of brazil-nut tree that has enforced the company to spread its stores everyplace there. Lush operates in Australia, Canada, Germany, Kuwait, New Zealand, Singapore, Taiwan, Australia, Hong Kong, UK, Sweden etc. This report outlines the opportunity that Lush has seen in the Brazil market and the reasons why it has not chosen any alternative markets for its operations. The report even proposes some merchandising mix strategy that would be helpful for the company to operate in the overseas market.Brazil is selected as a new market to enter by Lush. The reasons behind selecting the Brazilian market for personal care industry can be justified using the elevate analysis. It is structured planning method which is employ to evaluate the strengths, weakness, opportunities and threat related to a component. The strengths and weakness are internal to the organization whereas the opportunities and threat are the external factors of the environment which cannot be controlled by the organization. These internal and external factors are analyzed using the SWOT analysis and it helps to know the factors essential to be considered while designing a strategy or in case of a product it helps to analyze which market is suitable for the business. The strengths highlight the advantage the component has over the others. The weakness illustrates the characteristics that place it at a disadvantage over others. The opportunities describe the factors it could consider in determine to exploit its advant ages. The threats highlight the possible